Jose "Pepe" M. Díaz
b. Yaguajay, Cuba
"This is our way of keeping Cuban culture alive in Key West."
Trained in the traditional mesones of Spain, Pepe Díaz brought his craft and passion to South Florida. From the Cuban Club to Tony's Grocery to opening El Mesón de Pepe on Duval Street in 1986 and moving to Mallory Square in 1997, Pepe built a lasting institution.
For nearly four decades, Pepe and his family have welcomed locals and visitors alike with authentic Cuban hospitality, traditional recipes passed down through generations, and lively Cuban salsa rhythms.
Today, Jose M. Diaz Jr. - Napoles and Sonny Diaz-Napoles carry the legacy forward as General Manager and Co-owners, ensuring that El Mesón de Pepe remains a welcoming home for all.
Meet the Team
The managers and co-owners carrying forward decades of Cuban tradition, family values, and hospitality at Mallory Square.
Jose M. Diaz Jr. - Napoles
Carrying the legacy forward
Growing up in the family business, Jose M. Diaz Jr. - Napoles learned the importance of Cuban hospitality, authentic flavors, and community connection firsthand. Today, as Manager and Co-owner, he ensures that El Mesón de Pepe remains a living history and a welcoming table for everyone who visits Mallory Square.
Sonny Diaz-Napoles
Carrying the legacy forward
Growing up alongside the family business in Key West, Sonny Diaz-Napoles has spent years upholding the tradition of genuine Cuban warmth and island hospitality. As Manager and Co-owner, Sonny works alongside Jose Jr. to preserve the Díaz family legacy and maintain the restaurant's position as a cherished Key West landmark.